JEDDAH — Jeddah’s Art Promenade is welcoming visitors with a unique four-season themed attraction, offering a wide range of entertainment, cultural activities, and interactive experiences designed for families, residents, and tourists.

Organized by Lamsat Events, the attraction will continue until July 26 and features four themed zones inspired by the seasons of the year. Visitors can enjoy family-friendly entertainment, creative workshops, live performances, and interactive experiences, including the White Land Winter Zone, which recreates snowy adventures during the summer months, and Mad by Me, where guests can participate in hands-on artistic activities.

One of the event’s main highlights is the FIFA Fan Zone, where football fans can watch live matches in an energetic atmosphere. However, organizers say the attraction offers much more than sports, with each themed area providing a different experience.

Ameera Hafez, Marketing Manager at Lamsat Events, said the concept was designed to make visitors feel as though they were exploring different worlds without leaving Jeddah. She noted that the attraction caters to families, children, young people, and tourists through a variety of interactive zones, ensuring that every visit offers something new.

Among the featured activities are the Cube Screen multi-angle viewing experience, doll-making workshops for children, gaming competitions at Dork Zone, and immersive performances at Zombie School. The Qeelah Artists Community also showcases local talent through live performances, exhibitions, and creative workshops, adding a cultural dimension to the event.

Many visitors praised the attraction for offering diverse entertainment in one location. Sarah Hussain, who visited with her four children, said her family expected to spend only a short time at the venue but remained for several hours exploring the different zones. She described the snow-themed area as one of the children’s favorite attractions.

Visitor Mohammed Habeeb said the variety of activities—from watching football matches at the Fan Zone to participating in creative workshops—made the experience enjoyable. He also highlighted the pleasant evening weather and seaside activities as ideal during the summer holiday period.

Lina Mansour said the attraction has become a regular weekend destination for her family, noting that its combination of food, games, art, and relaxation areas offers something for visitors of all ages.

According to Hafez, the project also supports the objectives of Saudi Vision 2030 by encouraging tourism, providing opportunities for local entrepreneurs to showcase their products and services, and expanding Jeddah’s cultural and entertainment offerings.